We all grow up with stories. Our family stories, stories from our friends and stories we read. There are stories we hear in school, at work, on television and in movies. Stories are everywhere!


While you’re all about your life stories, it’s also possible that you realize that the stories were there forever. Stories have been used by cultures since before written language to pass oral history and teach valuable lessons.


Given all this, you may recognize the power of stories, but have you thought about how to harness or how to use that power in your communications as a leader?


Here are five reasons why stories are a powerful communication tool with the link that is important to you as a leader – how to think about using stories more effectively to reach your communication goals.


But first here is an important task note:


If you think “This is not for me, I am not a storyteller”, forget it!


There are absolutely techniques to become more effective scribes (that is another article), but everyone tells stories (regardless of the title of your job) and choosing to tell more stories often will help enhance your communication goals. How can I be sure?


Because we all told us the stories of our whole lives

Because the stories are so naturally strong that when they are appropriately selected they will always help. (The guide is in the rest of the article, so keep reading).


Why stories are a powerful communication tool


Stories show a point.


Perhaps this is the simplest and simplest reason why stories are so powerful. The selected stories can be correctly cut off and dotted in ways other forms of communication can not. Stories allow the listener to learn indirectly and to discover lessons seemingly on his own. As a leader choose your stories carefully and match them with your intended message. Do not tell stories just “because they are powerful” but they help you make an important point.


Stories make them memorable.


Well remember all the stories, right? In fact, I guarantee that you have stories in your mind that were the most important thing in your life. While the mechanisms of how to save stories are not within the scope of this article, all that matters right now is that stories can – and do – help people remember things effectively. As a leader, you must have one of your goals with no contact to make them memorable. Using well-chosen stories, their timing, and their repetition (although memorable) will help people remember your message.


Stories make them meaningful.


When we hear a slow and steady wins the race expansion, we have a context and a greater understanding of what to put. Stories can assign a message and make us feel part of the situation. Use stories to create meaning for people. However, remember, everyone will not have exactly the same meaning. This is true, as long as you tell your stories purposefully and explain your main message. The meaning created by each person helps him to remember and customize the story.


Stories create and reveal emotions.


Have you ever cried or laughed in a movie or TV or when reading a book? There is no doubt that stories can create or reveal your emotions. Stories benefit from a part of what makes us all human. As a leader remember to take advantage of people’s emotions will help to influence or persuade them.


Building stories.


Think of a social situation where you meet new people. It is very likely that people who feel you are the biggest bond or attraction (not necessarily physically, though perhaps) are those who shared a story with you. All stories can create a bond between the teller and the receiver. However, stronger connections will be created through the first person’s personal stories. As a leader, remember that your most powerful stories are the things you share about your experience in your life – especially when you have failed or made a mistake. Not only can these stories determine your point of view, but they can also build a stronger relationship or relationship between you and those you tell the story.


This brief article only scratches the surface of story power and how you can use it as a leader. However, it makes some important points that – when you work – will help you improve the success of your communications.